Food

Smooth & Crunchy

Brand: YoCrunch
Client: The Yofarm Company
Agency: Mintz & Hoke Communications Group
Language: English

Eating Good Just Got Great

Gardenburger's "Eating Good Just Got Great" campaign has helped take a specialized/niche food product with highly encumbered taste perceptions into mainstream America.

Brand: Gardenburger
Client: Gardenburger, Inc
Agency: Publicis & Hal Riney
Language: English

Cholesterol Reduction

In a category in tailspin, relying on price to drive growth, Cheerios was able to hurdle to the #1position in the category and ignite sales through classic brand building, centering on a new finding that "Cheerios can actually reduce cholesterol in adults". Advertising went beyond the claim to link the news to the more relevant, emotional benefit of "being there for the ones you love". Response was unprecedented- the #1 position in the category for 8 straight weeks, share up30%, volume up 19%!

Brand: Cheerios
Client: General Mills, Inc.
Agency: Saatchi & Saatchi New York
Language: English