Food

Fresh, packaged and frozen foods both regular and diet/light.

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1998 GOLD

Don't Skip the Zip

The "Don't Skip The Zip" campaign reminds consumers of how indispensable Miracle Whip's "tangy zip" is to the sandwiches their families love. With the help of this insightful and charming campaign, Miracle Whip usage is up for the first time in ten years.

Brand: Miracle Whip
Client: Kraft Foods, Inc.
Agency: JWT
Language: English

1998 SILVER

Makes Every Bite Better

Bacos had lost its title of category leader and was in a two year slump. By identifying a unique benefit and exploiting the competition's weakness, Bacos has regained leadership with the first sustained volume and share increase in 2 years.

Brand: Bacos
Client: General Mills, Inc. (Betty Crocker Fruit Snacks)
Agency: DDB Chicago
Language: English

1998 SILVER

The Taste You Can See

By tapping into the increasingly lucrative kid market, Cinnamon Toast Crunch has leveraged the success of "The Taste You Can See", exceeding performance goals by 800% and becoming General Mills' most profitable growing cereal brand.

Brand: Cinnamon Toast Crunch
Client: General Mills, Inc. (Betty Crocker Fruit Snacks)
Agency: Campbell Mithun
Language: English