Food

Fresh, packaged and frozen foods both regular and diet/light.

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1995 GOLD

Eat What You Like

While numerous brands are represented in various "healthy" packaged good segments, Healthy Choice positioned itself as the franchise providing a wide range of foods that taste good and are healthful. This positioning has resulted in record volume and dollar sales and has brought new users and growth to multiple categories.

Brand: Healthy Choice
Client: ConAgra, Inc.
Agency: Campbell Mithun Esty
Language: English

1995 GOLD

The Copper Top Quest

"The Copper Top Quest" asks people all over the country "why Duracell batteries last so long?". This campaign uses testimonials to convince consumers that Duracell batteries are the best battery they can buy.

Brand: Duracell
Client: Duracell USA
Agency: Ogilvy & Mather
Language: English

1995 SILVER

Indiglo by Timex

Timex's continuing national ad campaign for the Indiglo night-light was designed to expand consumer awareness and preference for the feature before competitive products invaded Timex's proprietary position in the back-lit niche. The campaign surpassed objectives on three levels: awareness doubled in one year, Timex ownership increased by 33%, and Timex sales volume and market share hit their highest levels in 4 years.

Brand: Timex
Client: Timex Corporation
Agency: Fallon McElligott
Language: English