Food

Fresh, packaged and frozen foods both regular and diet/light.

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1998 BRONZE

Fresco

The Contadina "Fresco" campaign was developed to address specific marketplace issues. There was a need to differentiate Contadina refrigerated pasta and sauces as the authentic, contemporary Italian brand, freshly prepared for the way people eat today, to provide a leverageable point of difference versus the rapidly growing shelf stable segment. The campaign was both effective and efficient, restoring Contadina as the clear sales leader, and increasing overall brand awareness and penetration with only a modest marketing investment.

Brand: Nestle-Contadina
Client: Nestl USA
Agency: McCann-Erickson
Language: English

1997 GOLD

Grandma's Factory

The "Grandma's Factory Campign has seperated executions for two Waffle Crisp targets- Kids and adults. The campaign was developed to meet the folloing objectives: 55 share, kid and adult consumptions and to establish awarness amongst both targets.

Brand: Post Waffle Crisp
Client: Kraft Foods, Inc.
Agency: Ogilvy & Mather Worldwide
Language: English

1997 GOLD

Yoplait Really Creams Yogurt

"Yoplait Really Creams Yogurt" Campaign increased Yoplait's volume by 9.6% and a half times the category growth. Yoplait increased share to 20.3% and reestablished Yoplait as the great tasting yogurt among targeted consumers.

Brand: Yoplait
Client: General Mills, Inc.
Agency: DDB Chicago
Language: English