Food

Fresh, packaged and frozen foods both regular and diet/light.

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1997 GOLD

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Beech Nut a distant #2 in the baby food category needed guerrilla warfare to go up against a behemoth like Gerber. With truth on our side, we exploited the fact that Beech Nut didn't contain additives, while Gerber did. Mothers, fearing the worst, responded immediately, with BeechNut business up dramatically versus the year ago period.

Brand: Beech Nut
Client: Beech Nut Nutrition Corporation
Agency: Suissa Miller Advertising
Language: English

1997 SILVER

Tuesday

The "Tuesday" Campaign helped Rosetto Pasta to establish a national pasta sub-category development and battling small but entrenched regional competitors. The advertising taps into consumers' love of pasta, and leverages the uniquenesss of the stuffed pasta experience in a proprietary way that allows Rosetto to "own" that experience. Volume growth and other business measures have surpassed going-in goals.

Brand: Rosetto Pasta
Client: Ore-Ida Foods, Inc.
Agency: FCB San Francisco
Language: English

1997 SILVER

What's for Dinner?

The extremely effcient construction of the "What's for Dinner?" spots allows several central ideas to be effectively communicated and subsequently, a variety of aggressive goals to be reached. Foremost among these goals was to grow brand volume by increasing Gorton's brand and new product awareness. Additionally, the reversal of nose-diving category sales was an important goal in order to ensure long-term Gorton's success. The promtion of Gorton's Flavored Fillets and Grilled Fillets as new, unexpected ideas for convenient and tasty dinnertime options proved to be a success as evidenced by increased Gorton's overall sales(+21.7%), Grilled fillet sales (+184.2%, Flavored fillet sales (+31.8%), cateory sales(+6.4%) and general consumer taste perceptions.

Brand: Gorton's
Client: Gorton's
Agency: Ammirati Puris Lintas
Language: English