Food

Before & After and NYNEX Right Now

A two-tiered advertising program designed to announce a corporate name change ("Before & After") and begin to build the equities of the "newborn" brand ("NYNEX Right Now").

Brand: NYNEX
Client: NYNEX Corporation
Agency: Ogilvy & Mather
Language: English

Testimonial

The American Express Testimonial advertising campaign reaffirms the brand's core values: prestige; a Card for people who are successful; best Card for business use; top quality customer service; accepted where I want to use it. The personalities featured in the advertising act as a mirror on the brand, reflecting their successes and achievements and their loyalty to the Card, both as Cardmembers and as merchants who accept the Card. The campaign continues to enhance positive brand imagery and drive business results.

Brand: American Express
Client: American Express Company
Agency: Ogilvy & Mather
Language: English

Letters

Brand: Snapple
Client: Dr. Pepper Snapple Group
Agency: Kirshenbaum Bond + Partners
Language: English