Food

Fresh, packaged and frozen foods both regular and diet/light.

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2000 GOLD

Out of Balance

Balance Bar competes in a category dominated by a much-larger competitor. In a whimsical way, we highlighted the problems you have when you're hungry (i.e., out of balance) and how Balance Bar uniquely solves that problem. The campaign and its "Never be out of Balance" tagline enabled us to significantly boost both sales and market share.

Brand: Balance Bar
Client: Balance Bar
Agency: Suissa Miller Advertising
Language: English

2000 GOLD

If your passion is coffee...

In recent years, as a virtual tidal wave of competitive premium coffees hit the U.S., Gevalia Kaffe suddenly found themselves facing an ever-shrinking share of an ever-growing market. Brand recognition was negligible - Gevalia had to depart radically from a tradition of premium-focused advertising in order to build a brand that could weather the gourmet coffee invasion. A new campaign was developed, shifting emphasis away from free gifts and focusing more on the exclusivity of Gevilia's European product. The results were outstanding: overall awareness dramatically surpassed expectations, while new creative in all media far outperformed all previous efforts.

Brand: Gevalia Kaffe
Client: Kraft Foods, Inc.
Agency: FCB
Language: English

2000 SILVER

Super Bowl Heroes and Their Moms

Who needs to be filled up right more than a hard-working professional football player? And who knows better how to do it than his mom? Soup-wielding mothers and their superstar sons prove a winning combination for humor and double digit growth.

Brand: Campbell's Chunky Soup
Client: Campbell Soup Company
Agency: Young & Rubicam New York
Language: English