Food

Fresh, packaged and frozen foods both regular and diet/light.

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1997 SILVER

Tuesday

The "Tuesday" Campaign helped Rosetto Pasta to establish a national pasta sub-category development and battling small but entrenched regional competitors. The advertising taps into consumers' love of pasta, and leverages the uniquenesss of the stuffed pasta experience in a proprietary way that allows Rosetto to "own" that experience. Volume growth and other business measures have surpassed going-in goals.

Brand: Rosetto Pasta
Client: Ore-Ida Foods, Inc.
Agency: FCB San Francisco
Language: English

1997 SILVER

What's for Dinner?

The extremely effcient construction of the "What's for Dinner?" spots allows several central ideas to be effectively communicated and subsequently, a variety of aggressive goals to be reached. Foremost among these goals was to grow brand volume by increasing Gorton's brand and new product awareness. Additionally, the reversal of nose-diving category sales was an important goal in order to ensure long-term Gorton's success. The promtion of Gorton's Flavored Fillets and Grilled Fillets as new, unexpected ideas for convenient and tasty dinnertime options proved to be a success as evidenced by increased Gorton's overall sales(+21.7%), Grilled fillet sales (+184.2%, Flavored fillet sales (+31.8%), cateory sales(+6.4%) and general consumer taste perceptions.

Brand: Gorton's
Client: Gorton's
Agency: Ammirati Puris Lintas
Language: English

1997 SILVER

Chocolate World/Puff

In the extremely competitive chocolate cereal segment of Kids RTE cereal, Cocoa Puffs has been able to insulate itself from both branded and private label competition, doubling its share and increasing its volume by 99% in just one year, The distinctive "Chocolate World" campaign has created a visually engaging Chocolate World that incorporates lots of luscious, live-action chocolate footage and animated characters that experience a variety of fun and kooky experiences. This campaign dimensionalizes the unique, chocolatey experience of eating Cocoa Puffs in a way that is the most compelling to kids: visually. Cocoa Puffs has truly set the new high-bar for communicating chocolate cereals to kids.

Brand: Cocoa Puffs
Client: General Mills, Inc.
Agency: Saatchi & Saatchi
Language: English