Food

Fresh, packaged and frozen foods both regular and diet/light.

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1997 GOLD

Grandma's Factory

The "Grandma's Factory Campign has seperated executions for two Waffle Crisp targets- Kids and adults. The campaign was developed to meet the folloing objectives: 55 share, kid and adult consumptions and to establish awarness amongst both targets.

Brand: Post Waffle Crisp
Client: Kraft Foods, Inc.
Agency: Ogilvy & Mather Worldwide
Language: English

1997 GOLD

Yoplait Really Creams Yogurt

"Yoplait Really Creams Yogurt" Campaign increased Yoplait's volume by 9.6% and a half times the category growth. Yoplait increased share to 20.3% and reestablished Yoplait as the great tasting yogurt among targeted consumers.

Brand: Yoplait
Client: General Mills, Inc.
Agency: DDB Chicago
Language: English

1997 GOLD

Choose

Beech Nut a distant #2 in the baby food category needed guerrilla warfare to go up against a behemoth like Gerber. With truth on our side, we exploited the fact that Beech Nut didn't contain additives, while Gerber did. Mothers, fearing the worst, responded immediately, with BeechNut business up dramatically versus the year ago period.

Brand: Beech Nut
Client: Beech Nut Nutrition Corporation
Agency: Suissa Miller Advertising
Language: English