Food
Fresh, packaged and frozen foods both regular and diet/light.
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PROGRAM
1995 SILVER
Charge Against Hunger
The American Express Charge Against Hunger demonstrated once again the power of cause-related marketing--to do good for the cause and to do well for the sponsor. American Express set out to raise awareness of the problem of hunger in America and in the process raised $5MM for the hunger organization Share Our Strength.
Brand:
American Express
Client:
American Express Company
Agency:
Ogilvy & Mather
Language:
English
1995 BRONZE
1995 BRONZE
Testimonial
The American Express Testimonial advertising campaign reaffirms the brand's core values: prestige; a Card for people who are successful; best Card for business use; top quality customer service; accepted where I want to use it. The personalities featured in the advertising act as a mirror on the brand, reflecting their successes and achievements and their loyalty to the Card, both as Cardmembers and as merchants who accept the Card. The campaign continues to enhance positive brand imagery and drive business results.
Brand:
American Express
Client:
American Express Company
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Ajvar Squeeze
Ajvar Squeeze Uz Svaki Griz
Frondi
FRONDI. PUUUUN OKUSA.
Olper's Cheese
Olper's Cheese 'Breakfast ki Jaan'
