Food

Fresh, packaged and frozen foods both regular and diet/light.

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1990 SILVER

Lea & Perrins Original Worcestershire Sauce

The Lea & Perrins Original Worcestershire Sauce campaign was designed to quickly increase volume in a very low interest category. The solution was to entertainingly involve the consumer and simply communicate the many ways Lea & Perrins could be used to make foods taste better.

Brand: Lea & Perrins Original Worcestershire Sauce
Client: Lea & Perrins, Inc.
Agency: HDM/New York
Language: English

1990 SILVER

Philly Instead

The objective of the new "Philly Instead" campaign was to increase volume of this mature brand by convincing consumers to break the ingrained butter/margarine habit and substitute Philadelphia Brand Cream Cheese.

Brand: Philadelphia Brand Cream Cheese
Client: Kraft USA
Agency: J. Walter Thompson Company USA
Language: English

1990 SILVER

Red Baron Microwave Singles

The goal of the Red Baron Microwave Singles campaign was to increase sales in advertised areas at a rate at least four times greater than those of non-advertised areas and to maintain that growth after the end of the campaign. Executionally, the campaign needed to communicate the key product benefit of a crisp microwave crunch while still maintaining the established image of the mythical, dashing romantic Red Baron character.

Brand: Red Baron Microwave Singles
Client: Tony's Pizza Service
Agency: Bozell, Inc.
Language: English