Food

Fresh, packaged and frozen foods both regular and diet/light.

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PROGRAM

1995 GOLD

Pond's Institute

The Pond's Institute Campaign was developed to revitalize the franchise by bringing authority and credibility to new, technologically advanced products. For the Age Defying Complex Launch, the goal was to grow the business by firmly establishing Pond's as the market leader in the newly emerging AHA market.

Brand: Pond's
Client: Chesebrough Pond's USA
Agency: Ogilvy & Mather
Language: English

1995 GOLD

Eat What You Like

While numerous brands are represented in various "healthy" packaged good segments, Healthy Choice positioned itself as the franchise providing a wide range of foods that taste good and are healthful. This positioning has resulted in record volume and dollar sales and has brought new users and growth to multiple categories.

Brand: Healthy Choice
Client: ConAgra, Inc.
Agency: Campbell Mithun Esty
Language: English

1995 GOLD

The Copper Top Quest

"The Copper Top Quest" asks people all over the country "why Duracell batteries last so long?". This campaign uses testimonials to convince consumers that Duracell batteries are the best battery they can buy.

Brand: Duracell
Client: Duracell USA
Agency: Ogilvy & Mather
Language: English