Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2020 SILVER

Jubilee Life - Hum Insurance Nibhatay Hain

The steadily growing life insurance industry holds great potential but a few myths and misconceptions still hamper its growth. Commonly perceived as beneficial only after death, life insurance has much more to offer even during the insured’s life and this is what needed to be communicated. Jubilee Life came forward with its promise of taking responsibility and providing financial security to those who put their trust in us and being the support system which people look for. The key to the campaign’s success was the relatable scenarios shown.

Brand: Life Insurance
Client: Jubilee Life Insurance
Agency: PRESTIGE COMMUNICATIONS (PVT.) LTD
Language: English

2020 BRONZE

First time homeowner? You’re probably experiencing Parentamorphosis.

For more than a decade, Progressive has been synonymous with Flo and discount car insurance. We developed a campaign that would launch a product to an audience we’d never gone after before, inside one of the most competitive categories there is, among rivals who’ve spent decades and billions of dollars promoting home insurance. It worked. We needed an insight that would go right at our young audience—that buying your first home turns you into your mom and dad—and the creative platform to bring that to life: Parentamorphosis.

Brand: Progressive
Client: Progressive Insurance
Agency: Arnold Worldwide
Language: English

2018 SILVER

Young God – serious illnesses

Prudential, brand associated mainly with saving insurance, had a strategic goal to communicate its wider offer and to increase sales in the 2nd key segment, protective life insurance. We wanted to reach a carefree and over optimistic urban middle class – who do not think that anything could disrupt their perfect life. By using light hearted crossmedia campaign, we made the Young Gods to reflect on the fact that disease can ruin not only their health, but also home finances. We've exceeded all of our sales and awareness goals.

Brand: Prudential
Client: Prudential
Agency: Starcom
Language: Polish

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