Insurance
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
FILTER BY:
PROGRAM
2021 BRONZE
Dr. Rick
Our 2018 “Parentamorphosis” campaign targeted a new audience and launched Progressive’s first homeowners insurance product. Goals were successfully met, but the core insight still resonated. While it remains true that Progressive can’t protect you from turning into your parents when you buy your first home – Dr. Rick can. Our Dr. Rick campaign became Progressive’s most-watched content of all time, launched our target audience’s most-loved character, grew policies in force by double digit percentages and gave us the edge we needed to take on the competition.
Brand:
Progressive Insurance
Client:
Progressive Insurance
Agency:
Arnold Worldwide
Language:
English
2020 BRONZE
First time homeowner? You’re probably experiencing Parentamorphosis.
For more than a decade, Progressive has been synonymous with Flo and discount car insurance. We developed a campaign that would launch a product to an audience we’d never gone after before, inside one of the most competitive categories there is, among rivals who’ve spent decades and billions of dollars promoting home insurance. It worked. We needed an insight that would go right at our young audience—that buying your first home turns you into your mom and dad—and the creative platform to bring that to life: Parentamorphosis.
Brand:
Progressive
Client:
Progressive Insurance
Agency:
Arnold Worldwide
Language:
English
2018 SILVER
Young God – serious illnesses
Prudential, brand associated mainly with saving insurance, had a strategic goal to communicate its wider offer and to increase sales in the 2nd key segment, protective life insurance. We wanted to reach a carefree and over optimistic urban middle class – who do not think that anything could disrupt their perfect life. By using light hearted crossmedia campaign, we made the Young Gods to reflect on the fact that disease can ruin not only their health, but also home finances. We've exceeded all of our sales and awareness goals.
Brand:
Prudential
Client:
Prudential
Agency:
Starcom
Language:
Polish
FINALISTS
The General
The General Sound Studio
The General
The General Gives you a Break
AAA (American Automobile Association)/ACG (Auto Club Group)
Expect Something More From AAA, The Auto Club Group
