Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2022 BRONZE

Choose to have a choice in retirement

Pandemic has derailed many retirement plans, even most well-planned consumers now feel even more insecure. Health has become everyone’s immediate concern, but they know wealth accumulation can’t be overlooked. This campaign aims to make people question their current plan and then to speak to one of our agents. Our awakening idea of “Choose to Have a Choice in Retirement” supported by the unique 3-pillar concept of Build, Protect and Enjoy has proven to help our consumers feel hopeful and confident again to make a change to their plans for the better. 

Brand: Retirement Solution
Client: Manulife Hong Kong
Agency: dentsumcgarrybowen Hong Kong
Language: English

2021 BRONZE

Not A Problem

The $3B home warranty category is highly fragmented and rife with confusion. Most homeowners don’t know what a warranty is, why it matters, or how it’s different from home insurance. And for those that do, fear-driven marketing drove suspicion and distrust rather than interest.  To elevate the category in homeowners' minds and win new members, American Home Shield took a completely different approach to advertising in 2020. The 'Not A Problem!' campaign celebrated confident and empowered homeowners and repositioned AHS as an ally to keep their home running smoothly. 

Brand: American Home Shield
Client: American Home Shield
Agency: Fallon
Language: English

2021 BRONZE

Dr. Rick

Our 2018 “Parentamorphosis” campaign targeted a new audience and launched Progressive’s first homeowners insurance product. Goals were successfully met, but the core insight still resonated. While it remains true that Progressive can’t protect you from turning into your parents when you buy your first home – Dr. Rick can. Our Dr. Rick campaign became Progressive’s most-watched content of all time, launched our target audience’s most-loved character, grew policies in force by double digit percentages and gave us the edge we needed to take on the competition.

Brand: Progressive Insurance
Client: Progressive Insurance
Agency: Arnold Worldwide
Language: English

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