Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2011 BRONZE

Superstore

Through the innovative and full integrated Superstore campaign Progressive showed consumers that a Better Way exists when shopping for new insurance. And with our charming, helpful and hysterical spokesperson Flo we've put a new face on the Progressive brand. We've increased brand awareness, key consideration drivers, new prospect growth and brand popularity. And we did all of that while competing against brands with larger customer bases or who were significantly outspending us in a category people would rather not think about. Now that's Progressive!

Brand: Progressive Insurance
Client: Progressive Insurance
Agency: Arnold Worldwide
Language: English

1990 GOLD

We've Been There, We'll Be There

This year the savings and loan industry and MeraBank, in particular, received more negative press than ever before. Historically, offering competitive interest rates on deposit products has been an effective way to induce customers to rollover maturing certificates of deposit and to bring in new money. In this year's tumultuous environment, however, having high rates was not enough. The new campaign "We've Been There. We'll Be There." was designed to generate an influx of funds while shoring up eroding consumer confidence.

Brand: MeraBank
Client: MeraBank
Agency: keye/donna/pearlstein
Language: English

1990 SILVER

Critters

The "critters" campaign positioned WCiS as the local, hometown, billion dollar, full-service bank. The campaign confronted competition head on, portraying WCiS competitors as animal caricatures- critters. WCiS increased top of mind awareness from 3rd to 1st in Worcester County, increased the Bank's primary bank position from 3rd to 1st, and moved from 5th to a tie for 2nd advertising recall- against competition with larger budgets and, unlike WCiS, used television advertising.

Brand: WCIS
Client: WCIS Worcester County Institution for Savings
Agency: FitzGerald & Company, Inc.
Language: English

FINALISTS

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