Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2016 BRONZE

Sorta You Isn't You

People dont like paying for car insurance. Its no wonder the affordable direct-to-consumer insurance category is growing. But relative newbie Esurance is disadvantaged. With less than 1% of the market and a fraction of the budget of competitors, few people think to quote with Esurance. The traditional savings message wouldnt work. We needed to challenge assumptions about insurance altogether. In the modern world, products are personalized to the individual. So why isnt insurance? We showed people it could be; shaping impressions and beating quote goals, all in reduced-budget year.

Brand: Esurance
Client: Esurance
Agency: Leo Burnett/Arc
Language: English

2015 BRONZE

Bringing Humanity To Health Insurance

Oscar was the new kid on the health insurance block with zero market share, zero awareness, and only 3% of the total marketing spend in the category. But sometimes, starting from the ground up can have its advantages. Instead of going along with the category norms of health insurance, we traded in the corporate language for clarity, the scare tactics for humor, and the bureaucratic process for modern intuition. Our results? 45% awareness among our core audience and 5% total market share at the end of the enrollment period.

Brand: Oscar Insurance Corporation
Client: Oscar Insurance Corporation
Agency: UNTITLED WORLDWIDE
Language: English

2014 SILVER

Happier Than II

In an industry that spent $5.8Bn in advertising last year, where one competitor's gain comes at the expense of another's loss, and a shopper base that has declined by 1/3 in the last year; while nearly half of those who are shopping will switch insurers how was GEICO able to achieve record growth, exceed its new inquiry goal for the year, achieve its lowest-ever customer attrition rate, all by increasing WOM references about a talking camel? Well, Guess which case this is?!?

Brand: GEICO
Client: GEICO
Agency: The Martin Agency
Language: English

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