Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2014 SILVER

Expect the Even More Unexpected

A chance recording from an in-car camera of a horrific car crash provided the idea for a very smart and relevant promotion by DBS DriveShield. To help drivers in unexpected incidents, we gave them an all-seeing third eye. It captured some unexpected incidences: A car slice in half by lightsabers, a magnetised car attracting the debris from a tornado and a car frozen by an ice storm. This campaign proved to be a sensational winner with vastly superior results over 2011.

Brand: DriveShield
Client: DBS Bank Ltd
Agency: DDB Singapore
Language: English

2014 SILVER

Mercedes-Benz B-Class After Dark Campaign

Instead of running a dealer-level pre-sale campaign for the all-new B-Class, Mercedes-Benz packaged the night into a marketing story, creating a youthful allure that infiltrated the online shopping activities of our audience. The teaser site ran exclusively on T-mall and was accessible only at night. The whole fleet of 398 cars was sold out within 2.5 hours on the stores opening night, generating 34 times the campaign expenditure in revenue, 5300 potential consumer leads and 2.2m page views! And MBCLs brand tracking showed positive shifts in key young image statements.

Brand: New B-Class
Client: Beijing Mercedes-Benz Sales Service Co.,Ltd.
Agency: Ogilvy & Mather Beijing
Language: English

2013 SILVER

American Dreams

Having been massively outspent by the competition for decades, in a category flooded with critters and characters, facing a lingering financial crisis that made insurance the least trusted industry, American Family Insurance needed to stand for something to stem declining sales. Research proved AFI had a direct link to the American Dream, and showed that people needed encouragement to pursue dreams during these tough times. The resulting Dreams campaign exceeded all expectations, leading to AFI's best year since 2003 and changing the way people think about insurance.

Brand: American Family Insurance
Client: American Family Insurance
Agency: Ogilvy & Mather
Language: English

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