Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

1990 GOLD

We've Been There, We'll Be There

This year the savings and loan industry and MeraBank, in particular, received more negative press than ever before. Historically, offering competitive interest rates on deposit products has been an effective way to induce customers to rollover maturing certificates of deposit and to bring in new money. In this year's tumultuous environment, however, having high rates was not enough. The new campaign "We've Been There. We'll Be There." was designed to generate an influx of funds while shoring up eroding consumer confidence.

Brand: MeraBank
Client: MeraBank
Agency: keye/donna/pearlstein
Language: English

1990 SILVER

Critters

The "critters" campaign positioned WCiS as the local, hometown, billion dollar, full-service bank. The campaign confronted competition head on, portraying WCiS competitors as animal caricatures- critters. WCiS increased top of mind awareness from 3rd to 1st in Worcester County, increased the Bank's primary bank position from 3rd to 1st, and moved from 5th to a tie for 2nd advertising recall- against competition with larger budgets and, unlike WCiS, used television advertising.

Brand: WCIS
Client: WCIS Worcester County Institution for Savings
Agency: FitzGerald & Company, Inc.
Language: English

1990 BRONZE

Wachovia

Convince the target to consider Wachovia when making any financial decision. Maintain Wachovia's lead over its two principal competitors, NCNB and First Union, in its two key areas: switching preference and main banking relationship.

Brand: Wachovia
Client: Wachovia Bank and Trust Company
Agency: Long, Haymes & Carr
Language: English

FINALISTS

The General The General Sound Studio

The General The General Gives you a Break

AAA (American Automobile Association)/ACG (Auto Club Group) Expect Something More From AAA, The Auto Club Group