Insurance

We Know From Experience Campaign

Even insurers don’t want to talk about insurance, spending their enormous budgets on gimmicky advertising. We had to breakthrough the noise, and with a budget nearly 10 times less than competitors.  We found a way to differentiate via our insurance expertise. The “We Know From Experience” campaign showed real, unbelievable claims Farmers Insurance has experienced. We brought 30 different claims to life, and gave caution-minded customers a reason to trust that Farmers could help cover them. The position stood out, with the Experience campaign bringing people to Farmers. 

Brand: Farmers Insurance
Client: Farmers Insurance
Agency: RPA
Language: English

Through mother's eyes.

When facing shrinking category and TG's resistance to insurance, we changed the strategy. We resigned TV, focusing on potentially more effective digital. Our challenge was to interested Poles in insurance, maintaining sales and market shares from 2016. Goal was particularly ambitious, considering budget being 4 times smaller. Thanks to emotional communication and precise targeting, we got out of category's blinds. During campaign, we sold nearly half of the policies more comparing to previous year. 46% jump in GWP in Q4 translated into 24% increase y/y, 10 times higher than categories'.

Brand: Nationale-Nederlanden Polska
Client: Nationale-Nederlanden
Agency: DDB&tribal
Language: Polish

Guiding light for your life

Brand: Janashakthi
Client: Janashakthi Insurance PLC
Agency: BBDO Lanka
Language: English