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Wachovia
Wachovia

RAN IN: United States

CLIENT
Wachovia Bank and Trust Company

AGENCY
Long, Haymes & Carr *Lead Agency


SUMMARY

Convince the target to consider Wachovia when making any financial decision. Maintain Wachovia's lead over its two principal competitors, NCNB and First Union, in its two key areas: switching preference and main banking relationship.


Classification: regional

Language: English