Insurance
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
FILTER BY:
PROGRAM
2024 BRONZE
2024 BRONZE
Dr. Rick
Since Dr. Rick’s launch in 2020, the Parenta-Life Coach has become Progressive’s most-watched content of all time and our target audience’s most-loved character. And in 2023, as our addressable target audience aged and dwindled, the shift in behavior created new campaign opportunities. A moment where we could push the boundaries of this beloved brand character and put him spaces we hadn’t gone before. All in an effort to keep campaign momentum high and achieve positive business results.
Brand:
Progressive Insurance
Client:
Progressive Insurance
Agency:
Arnold Worldwide
Language:
English