CLIENT
Progressive Insurance
Tricia Griffith, President & Chief Executive Officer
Remi Kent, Chief Marketing Officer
Meghan Walsh, Business Leader of Creative Management
Jennifer Nezovich, Marketing Manager
Kristin Blaser, Senior Marketing Specialist
Lauren Barger, Director, Consumer Marketing Strategy
AGENCY
Sean McBride, Chief Creative Officer
Vallerie Bettini, Chief Client Officer
Gregg Nelson, SVP, Group Creative Director
Michael Sullivan, SVP, Group Creative Director
Alex McSweeney, VP, Marketing Director
Crissy Cavallaro, Marketing Director
Sean Vernaglia, SVP, Executive Producer
Maria Torres, Assistant Producer
Camara Price, SVP, Director of Business Affairs
Catherine Sheehan , EVP Brand Strategy Director
Thomas Hair, VP, Creative Director
Evan Hohenwarter, Associate Creative Director
Diana Friedman, Associate Creative Director
Jamie Malnati, Associate Creative Director
Dylan Meagher, Associate Creative Director
Sarah Shellaberger, Senior Art Director
Molly Burke, Senior Copywriter
Daniel Hughes, Art Director
Eric Rubino, Associate Director of Project Management
Jim Spadafora, Executive Print Producer
Chris Majocha, Producer
Britt Teravainen, VP Digital Strategy Director
Leo Do, Business Affairs Associate
Ken Leblanc, Senior Graphic Specialist
Kristen Sullivan, Supervisor Business Management
SUMMARY
Since Dr. Rick’s launch in 2020, the Parenta-Life Coach has become Progressive’s most-watched content of all time and our target audience’s most-loved character. And in 2023, as our addressable target audience aged and dwindled, the shift in behavior created new campaign opportunities. A moment where we could push the boundaries of this beloved brand character and put him spaces we hadn’t gone before. All in an effort to keep campaign momentum high and achieve positive business results.
