Insurance

Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.  

2022 GOLD

One House To Save Many

Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. To help solve this problem, Suncorp partnered with the CSIRO, James Cook University and Room 11 Architects to create ‘One House To Save Many’, the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires. Led by a documentary on broadcast TV, the campaign highlighted the problem, the testing process, product features, and showcased resilience experts, as well as real Australians who had lost their homes to extreme weather.

Brand: Suncorp
Client: Suncorp Insurance
Agency: Leo Burnett Sydney
Language: English

2022 BRONZE

How AAMI went to No1 from the mucky middle

Australian insurance customers had become conditioned to look for the lowest priced quote and switch until they found it. AAMI was being bypassed by migrating high value customers on their way to cheaper insurance – it was stuck in the mucky middle. The AAMI Does campaign reframed AAMI’s value equation and created an off-ramp for switchers. It reversed five years of market share decline and stole back category leadership from NRMA. It shows us you don’t have to be stuck in the middle; you can win from the middle.

Brand: AAMI
Client: Suncorp
Agency: Ogilvy Sydney
Language: English

2022 BRONZE

When it comes to your health, No More Excuses

To let consumers know that there are no more excuses when it comes to your health, AXA hijacked every excuse to promote its WiseGuard Pro product. With a multi-channel contextual messaging strategy, our contextual creative went across all digital spaces and even the most unexpected offline ones, to drive true campaign stickiness in a category where cut-through is difficult to generate. This lead to AXA becoming #1 in the Hong Kong insurance industry for ad recall, and WiseGuard Pro become the #1 selling VHIS product in all of AXA.

Brand: AXA WiseGuard Pro Medical Insurance Plan
Client: AXA Hong Kong
Agency: Publicis Worldwide Limited
Language: English

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