Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
Happier Than II
In an industry that spent $5.8Bn in advertising last year, where one competitor's gain comes at the expense of another's loss, and a shopper base that has declined by 1/3 in the last year; while nearly half of those who are shopping will switch insurers how was GEICO able to achieve record growth, exceed its new inquiry goal for the year, achieve its lowest-ever customer attrition rate, all by increasing WOM references about a talking camel? Well, Guess which case this is?!?
Agency: The Martin Agency
Expect the Even More Unexpected
A chance recording from an in-car camera of a horrific car crash provided the idea for a very smart and relevant promotion by DBS DriveShield. To help drivers in unexpected incidents, we gave them an all-seeing third eye. It captured some unexpected incidences: A car slice in half by lightsabers, a magnetised car attracting the debris from a tornado and a car frozen by an ice storm. This campaign proved to be a sensational winner with vastly superior results over 2011.
Client: DBS Bank Ltd
Agency: DDB Singapore
Mercedes-Benz B-Class After Dark Campaign
Instead of running a dealer-level pre-sale campaign for the all-new B-Class, Mercedes-Benz packaged the night into a marketing story, creating a youthful allure that infiltrated the online shopping activities of our audience. The teaser site ran exclusively on T-mall and was accessible only at night. The whole fleet of 398 cars was sold out within 2.5 hours on the stores opening night, generating 34 times the campaign expenditure in revenue, 5300 potential consumer leads and 2.2m page views! And MBCLs brand tracking showed positive shifts in key young image statements.
Brand: New B-Class
Client: Beijing Mercedes-Benz Sales Service Co.,Ltd.
Agency: Ogilvy & Mather Beijing