Insurance
Communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services.
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PROGRAM
1990 BRONZE
Wachovia
Convince the target to consider Wachovia when making any financial decision. Maintain Wachovia's lead over its two principal competitors, NCNB and First Union, in its two key areas: switching preference and main banking relationship.
Brand:
Wachovia
Client:
Wachovia Bank and Trust Company
Agency:
Long, Haymes & Carr
Language:
English
FINALISTS
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Automotive Insurance
Jubilee Car Insurance
The General
The General Sound Studio
