Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

2022 BRONZE

Cold Callers

While people are becoming increasingly eco-conscious, they didn’t know they could bring those values to the laundry room. By bringing together the right cast of people and messages, Tide educated everyone on the benefits of turning in cold and actually drove behavior change. With almost 800MM more loads done in cold and a +39% increase in product sales, Tide is helping everyone make an impact without compromising clean.

Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Language: English

2021 GOLD

Tide #LaundryNight

In 2019, Tide was the most talked about brand of the NFL. By tapping into the universe of NFL and NBC fanbases, Tide sparked a national debate that got people thinking and talking about laundry more than ever before. All while telling them not to think about laundry. As a result, Tide elevated itself beyond the functional realm of stains and odors to own the entire conversation around doing laundry. Oh, and people bought a whole lot of Tide, too.

Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Language: English

2021 GOLD

Fight to Protect the Little Things

COVID-19 brought an unprecedented crisis. During a crisis, brand actions that make a difference, create a long-lasting impact. And in such times, leaders emerge. That’s exactly what we enabled Dettol to do, helping Dettol act like a leader. While Dettol’s competitors were attempting to profiteer and fearmonger, we helped Dettol educate. In a time of fear, Dettol didn’t just advertise. Dettol acted and empowered. In transforming the narrative one of fear to confidence, Dettol resonated with shoppers across the region, earning its place as the #1 brand in the category.

Brand: Dettol
Client: Reckitt
Agency: FP7 McCann Dubai
Language: English

FINALISTS

Rose Petal Maxob Household Supplies

B&Q How B&Q helped the nation create change in a cost of living marred Spring

Scotts Scott for Scotts