Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.



Cleaner of Your Dreams

To reverse years of decline on the aging Mr. Clean brand, we researched the brand’s past successes and intersected them with today’s household cleaning dynamics. This uncovered the insight, “there’s nothing sexier than a man who cleans”,  inspiring the idea “Mr. Clean is the cleaner of your dreams”. Despite being in a highly commoditized category and having a premium price tag, the campaign drove sales for Mr. Clean Liquid Cleaners and Magic Eraser up 3% and 5% respectively – representing a significant lift across 82% of the brand’s overall portfolio.

Brand: Mr. Clean
Client: Procter & Gamble
Agency: Leo Burnett Toronto

How Royale Play found a new canvas to play on

Brand: Royale Play
Client: Asian Paints Ltd.
Agency: McCann Worldgroup India

A.O. Smith Selling a water purifier without selling purity

Brand: A.O. Smith
Client: A.O.Smith
Agency: McCann Worldgroup India

2018_in_2018_39_hero_1 EXIDE THE BATTERY THAT CARES
2018_in_2018_41_hero_1 Orient Electric Wake India up to FND (Fan Noise Discomfort)
2018_in_2018_43_hero_1 Orient Electric TUBELIGHTS ARE NOT A BRIGHT IDEA.

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