Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.



OMO's The 100 Stains Challenge

Brand: Unilever - OMO
Client: Unilever Gulf
Agency: FP7 McCann Dubai

The Identity Collection

For the brand to grow it had to overcome the two main barriers in the category: overwhelming decision process and perception of painting a home as a hassle. Hence, the brand tapped into the insight that walls can be a tool of self-expression through the launch of a colour collection and live experiments that used real people to demonstrate such statement. The brand increased its sales by 44% in volume and 52% in value while growing the category by 11%.

Brand: Jotun
Client: Jotun Paints
Agency: Wunderman Dubai

Strong and Soft

Brand: Pufina
Client: Pehart Tec Grup
Agency: Jazz Communication

2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
2019_mn_2019_121_hero_1 IKEA United Arab Emirates End The Family Drama
2019_mn_2019_122_hero_1 Jif No more drama

Filter by:
+ Add More Filters

To browse winners in this category from previous years