Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
According to the brand research in 2017, around 50% consumers did not perceive IKEA's products as "affordable" for them. Yet, "affordable" is actually the DNA of IKEA. While other competitors use discounts and really low price products to attract consumers, IKEA wants to convey the message that "we not only can sell inexpensive products but also provide best offers in everyone's life" through a series of 6 second videos.
Agency: Ogilvy Taiwan