Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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2024 SILVER
The Stinkiest Sock
Lysol Laundry Sanitizer kills odor-causing bacteria on clothes. Coming off a pandemic, you’d think it’d be easy to sell a germ-killer. But most thought their routine was already killing bacteria - when in reality, detergent just covers up its stink. We wouldn’t make an impact repeating smell-and-smile category tropes. So, we embraced smell-and-gag: theWorld’s Stinkiest Sock. We demonstrated just how badly consumers need LLS – because you can’t see bacteria, but you can smell it. Lysol created a big stink that led to increased buzz, penetration, and sales.
Brand:
Lysol
Client:
Lysol
Agency:
McCann New York
Language:
English
2024 BRONZE
Tide Power PODS: You're Gonna Need More Tide
Tide PODS needed to reignite laundry consumer’s interest in the category by promoting Tide Power PODS and upgrade them. Consumers, however, were reluctant to understand why they’d need more Tide. By borrowing from social media and online culture where life’s messes are shared, we pointed the mirror at consumer’s lives, proving just how messy their lives can be. “You’re Gonna Need More Tide” made consumers realize why they’re gonna need more Tide, increased Power PODS sales by 45% and contributed to 62% of Tide's growth in the launch quarter.
Brand:
Tide
Client:
Procter & Gamble
Agency:
Saatchi & Saatchi
Language:
English
2023 GRAND
El Gerente
En 2018, Noblex, estuvo en boca de todo el mundo por su increíble promoción. Para la previa del mundial 2022, recuperamos el liderazgo de la categoría pero en vez de con una promoción, lo hicimos con una campaña 100% de branding. Una película que contó la historia de la promo más exitosa del país, 105 minutos de contenido publicitario por el que la gente pagó para ver. Un contenido que multiplicó los nuevos suscriptores de Paramount+ y lideró durante 37 días consecutivos los charts de la plataforma a nivel global.
Brand:
Noblex/Paramount
Client:
Newsan SA
Agency:
GUT
Language:
Spanish
FINALISTS
Scotts
Scott for Scotts
Ariel
See Equal #ShareTheLoad
GIG - Emlaq
Gigantic Stain
