Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
It's a Tide Ad
On the night when the sexiest brands in the hottest categories pull out all the stops, a laundry detergent brand won the Super Bowl. Tide accomplished this by shifting from the traditional category focus on the problem of stains to celebrate and take ownership of clean. By elevating the visibility of the unsung benefit and leveraging the night’s uniquely heightened focus on ads, Tide turned every ad on advertising’s biggest stage into a Tide ad.
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York
Pampers Pants are the new diapers
Genuine effectiveness test for this campaign was whether our innovation & campaign was successful in converting consumers from traditional taped diapers to the new Pampers pants. The results speak for themselves, not only did the consumers love our product but our campaign exploited the insight & big idea well enough for people to start converting to Pants after being exposed to our message. Given that our Pants business has continued to grow since launch beyond the expected rates, we strongly feel that we are able to revolutionize the diaper industry
Agency: IAL SAATCHI & SAATCHI