Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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It's a Tide Ad

On the night when the sexiest brands in the hottest categories pull out all the stops, a laundry detergent brand won the Super Bowl. Tide accomplished this by shifting from the traditional category focus on the problem of stains to celebrate and take ownership of clean. By elevating the visibility of the unsung benefit and leveraging the night’s uniquely heightened focus on ads, Tide turned every ad on advertising’s biggest stage into a Tide ad.


Brand: Tide
Client: Procter & Gamble
Agency: Saatchi & Saatchi New York

Pampers Pants are the new diapers

Genuine effectiveness test for this campaign was whether our innovation & campaign was successful in converting consumers from traditional taped diapers to the new Pampers pants. The results speak for themselves, not only did the consumers love our product but our campaign exploited the insight & big idea well enough for people to start converting to Pants after being exposed to our message.  Given that our Pants business has continued to grow since launch beyond the expected rates, we strongly feel that we are able to revolutionize the diaper industry


Brand: Pampers
Client: P&G
Agency: IAL SAATCHI & SAATCHI

Strong and Soft


Brand: Pufina
Client: Pehart Tec Grup
Agency: Jazz Communication

2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
2018_fr_2018_d2_hero_1 Butagaz Le confort
2018_ap_2018_073_hero_1 Electrolux Electrolux - Fashion Care
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