Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
Strong Brands Take Stands
As a challenger brand being outspent 48:1 by the category leader, Brawny® needed to find an impactful way to reconnect consumers to the brand. During Women’s History Month, The Brawny Man® stepped aside to celebrate women's strength. By leveraging a culturally relevant idea and limited edition packaging, the Brawny® Strength Has No Gender™ campaign achieved an incremental $13MM in media value driving a 40.6% sales lift with participating Walmart stores and set the stage for a national conversation around breaking gender stereotypes.
Change, Make Home and Family Better
The Taiwanese home decoration expenses were about 2.5% of annual family income, the lowest expenditure items from 2003 to 2013, because Taiwanese didn't realize the necessity of home decoration. We found that family relationships were important for Taiwanese, which made them willing to do anything for their family. Therefore IKEA encourage people to change home space for family. IKEA launched a long-term campaign focusing on different families and providing specific transformation programs for them. When people saw a better home, which also could solve problems, they’re interested in home decoration.
Agency: Ogilvy Taiwan