IKEA Taiwan

1. Tammy Hsia - Head of Marketing 2. Nicole Hsu - External Communication Manager 3. Julie Lai - Marketing Leader 4. Tina Chang - Marketing Specialist

Ogilvy Taipei *Lead Agency

1. Giant Kung - Chief Creative Officer 2. Lisa Hsu - Creative Director 3. Amy Shih - Chief Strategy Officer 4. Ella Hsu - Deputy General Manager 5. Yoyo Hsu - Senior Art Director 6. Ria Chen - Copywriter

In covid-restricted times, with people looking to upgrade their home environments rather than radically transform them, they weren’t thinking of IKEA as the go-to place for accessibly-priced accessories, since people usually think of IKEA only when they want to buy big items. To solve this, we reinvented the catalogue! We selected 200 IKEA goods with very low prices and then launched the “IKEA Dollar Catalogue,” transforming the catalogue from a tool for ‘top-down’ lifestyle inspiration to an unashamedly ‘bottom-up’ demonstration of accessible and broad-based value.