Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
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2021 BRONZE
Unapologetically Human
Faced with collective vulnerability and our growing isolation from each other, it is time to celebrate a common thread and the hope that we can all find strength in our softness. We all bleed, we've all had snot drip down on us, we've all barfed, or been barfed on, we are all messy and, yes, we all use the toilet. It’s these realities that unite us all. That’s what make us beautiful. It’s these moments that we are in service of. Now is the time to unapologetically celebrate our humanity.
Brand:
Cashmere, Purex, SpongeTowels, Scotties
Client:
Kruger Products L.P.
Agency:
Broken Heart Love Affair
Language:
English
2021 BRONZE
The Water Promise
In the dishwashing category in the GCC where all brands focus on product RTBs, Finish took a distinct anti-category approach challenging water waste. Through purpose-led communication it inspired people to preserve the region’s rarest gift -water- by adopting a dishwasher instead of hand-washing. As more people were inspired to purchase a dishwasher, more water was preserved. And since the average dishwasher lasts 10 years, it will support Finish, the market leader, for years to come and save billions of liters of water every year.
Brand:
Finish
Client:
Reckitt Benckiser
Agency:
Havas Middle East
Language:
English
2021 BRONZE
In a Nutshell, Tornado
Overtaking a global giant coming from the East to steal its throne, ElAraby retaliated by overnight switching focus to locally produced brand, Tornado. Reflecting its name, the smaller brand took the market by storm as it unexpectedly marked its territory, rising to the top of the consideration list, ready to fight off the toughest of competition.
Brand:
El Araby
Client:
El Araby
Agency:
BBDO Worldwide
Language:
English
FINALISTS
Rose Petal Maxob
Household Supplies
B&Q
How B&Q helped the nation create change in a cost of living marred Spring
Scotts
Scott for Scotts
