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2019 BRONZE
The Voice of Kleenex
If words can't describe your comfortable feelings, sing it out then! People always enjoy singing in the bathroom. Therefore, we held the first ever bathroom singing contest in history '' The Voice of Kleenex'', encouraging people to choose a song that the lyrics could perfectly express their own comfy feeling of using Kleenex. Through the voice of participants, famous pop songs act as endorsements for Kleenex. This unprecedented singing competition attracts lot of media broadcast. Furthermore, entertainers and Internet celebrities were getting in on the act too.
Brand:
Kleenex
Client:
Kimberly-Clark Taiwan
Agency:
Wunderman Thompson Taipei
Language:
Mandarin
2019 BRONZE
FINALISTS
Scotts
Scott for Scotts
Ariel
See Equal #ShareTheLoad
GIG - Emlaq
Gigantic Stain
