Household Supplies & Services

The Identity Collection

For the brand to grow it had to overcome the two main barriers in the category: overwhelming decision process and perception of painting a home as a hassle. Hence, the brand tapped into the insight that walls can be a tool of self-expression through the launch of a colour collection and live experiments that used real people to demonstrate such statement. The brand increased its sales by 44% in volume and 52% in value while growing the category by 11%.

Brand: Jotun
Client: Jotun Paints
Agency: Wunderman Dubai
Language: English

Strong and Soft

Brand: Pufina
Client: Pehart Tec Grup
Agency: Jazz Communication
Language: Romanian

What It Takes To Protect

Lysol had been sidelined. Considered too harsh for everyday use, it was losing relevance with moms, reserved for only the most extreme cases of disinfection. But by showing moms that Lysol’s strength was matched only by their own, we increased sales, significantly outpacing the category, and turned an old brand into a modern force to be reckoned with.

Brand: Lysol
Client: Reckitt Benckiser
Agency: McCann New York
Language: English