Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.

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2019 SILVER

Pampers Pants are the new diapers

Genuine effectiveness test for this campaign was whether our innovation & campaign was successful in converting consumers from traditional taped diapers to the new Pampers pants. The results speak for themselves, not only did the consumers love our product but our campaign exploited the insight & big idea well enough for people to start converting to Pants after being exposed to our message. Given that our Pants business has continued to grow since launch beyond the expected rates, we strongly feel that we are able to revolutionize the diaper industry

Brand: Pampers
Client: P&G
Agency: IAL SAATCHI & SAATCHI
Language: English

2019 SILVER

FRANCE TRIUMPHS, VATTI REFUNDS

Brands pay huge money as 2018 World Cup sponsors. Chinese kitchen appliances brand, Vatti, is just a team sponsor. How to win the World Cup marketing-war in China on a tight budget？

“FRANCE TRIUMPHS, VATTI REFUNDS”, If France wins the 2018 World Cup, "Championship Package" purchasers before the knockout stage get full refunds.
Whether France wins or not, Vatti will be the winner.

Vatti becomes the hottest topic during the 2018 World Cup. Vatti earns far more brand influence than all World Cup sponsors. With a return on investment over 1,000 times that of all World Cup sponsors, it has been praised as a "God-like" marketing case.

The first time in 88 years of the World Cup: FRANCE TRIUMPHS, VATTI REFUNDS.

Brand: Vatti
Client: Vatti
Agency: Z+
Language: Mandarin

2019 BRONZE

A tiny room with big dream

With less than 1% of annual budget, but strong consumers’ insights and some innovative executions; this is a case on how IKEA overcome the hurdle of 25years due to cultural superstitious that occurs in every Chinese community in the month of July and August; AKA “the ghost months;” where construction, house moving or any type of home refurnishing projects are all prohibited due to bad luck; but still, in 2018, IKEA managed to record their best ever “ghost month” sales performance, surpassing annual sales target by bringing in a new group of consumers into the store.

Brand: IKEA
Client: IKEA
Agency: Starcom
Language: Mandarin