Household Supplies & Services

Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.



be brave to say goodbye

FOTILE has been educating the market about the harm of cooking smoke and the importance of cooker hood for years because most people haven’t realized that. Taking smoky-voice as the starting point, a song named "Brave to Say Goodbye" was tailor made for Yu Zhang and Xiaohu Huang who have typical smoky-voice. The lyrics seem to tell a story about lovesick, but actually the heart is broken by cooking smoke. FOTILE will help you get rid of it.

Client: Fotile
Agency: Shanghai SG+ Advertising

The story of the cultivation of a sunny man loved by whole nation

In 2016, the brand, DIAO, perceived the change of the time. Its proposition of "DIAO' s New Family Opinions" received the high recognition of Chinese society and young family. In 2017, in order to strengthen the brand' s position in the young, we created a personalized brand IP, the Talk of Brother DIAO, which carries the wisdom and soul of DIAO' s New Family Opinions, on the basis of the understanding of the fact that it is difficult for the young to manage their family emotional relationship. Through robust and continuous integrated communication, the brand precisely engaged the target and deeply interacted with them. It successfully collected more than 900 thousand fans from O in this campaign, with 1.4 billion exposure and 360% sales growth rate.

Brand: Diaopai
Client: Nice
Agency: CC&E

A Fragrent Wish

Brand: Sunlight
Client: Unilever Sri Lanka Limited
Agency: Magic Mango

2019_pk_2019_e-186-028_hero_1 Lemon Max Bar Lemon Max "Tu Mera Hero"
2018_fr_2018_d2_hero_1 Butagaz Le confort
2018_ap_2018_073_hero_1 Electrolux Electrolux - Fashion Care

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