Household Supplies & Services
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services.
be brave to say goodbye
FOTILE has been educating the market about the harm of cooking smoke and the importance of cooker hood for years because most people haven’t realized that. Taking smoky-voice as the starting point, a song named "Brave to Say Goodbye" was tailor made for Yu Zhang and Xiaohu Huang who have typical smoky-voice. The lyrics seem to tell a story about lovesick, but actually the heart is broken by cooking smoke. FOTILE will help you get rid of it.
Agency: Shanghai SG+ Advertising
The story of the cultivation of a sunny man loved by whole nation
In 2016, the brand, DIAO, perceived the change of the time. Its proposition of "DIAO' s New Family Opinions" received the high recognition of Chinese society and young family. In 2017, in order to strengthen the brand' s position in the young, we created a personalized brand IP, the Talk of Brother DIAO, which carries the wisdom and soul of DIAO' s New Family Opinions, on the basis of the understanding of the fact that it is difficult for the young to manage their family emotional relationship. Through robust and continuous integrated communication, the brand precisely engaged the target and deeply interacted with them. It successfully collected more than 900 thousand fans from O in this campaign, with 1.4 billion exposure and 360% sales growth rate.