Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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2022 GLOBAL GRAND
Unite Against COVID-19
When the COVID-19 pandemic reached NZ, our fate rested on our response in the the initial 7 weeks. Would we overwhelm hospitals? Suffer countless deaths? Spark a long economic decline? Our ‘go hard, go early’ strategy was the most aggressive in the world. Kiwis embraced it. We stayed home, closed shop, and stopped movement. This is the story of how a team of 5 million united against COVID-19 and won. 24-months on, NZ has retained the lowest death rate in the developed world and a V-shaped economic recovery
Brand:
New Zealand Government
Client:
New Zealand Government
Agency:
Clemenger BBDO
Language:
English
2022 GLOBAL GRAND CONTENDER
En 2-2
This case study explains how Manger Bouger succeeded in triggering a behavioural change in young French people who were initially uninterested in healthy eating to get them into the kitchen and cooking.
Brand:
Santé publique France
Client:
Santé Publique France
Agency:
ROMANCE AGENCY
Language:
English
2022 GLOBAL GRAND CONTENDER
150 NAMES OF LESYA UKRAINKA - HOW TO CREATE A TOP CELEBRITY OF THE COUNTRY OUT OF A LITERARY CLASSIC
The art project “Lesya Ukrainka: 150 Names” is the first attempt to popularize the classic writer of Ukrainian literature and celebrate her jubilee birthday in new formats. The idea was to celebrate the diverse personality of the writer: her 150 names rather than 150 years. To attract the wide audience we used a mix of online and offline tools, with exhibition and show as a core. Campaign made Lesya Ukrainka celebrity No. 1 in Ukraine, and the project “Lesya Ukrainka: 150 Names” became the major cultural event of the year.
Brand:
150 NAMES OF LESYA UKRAINKA
Client:
Ministry of Culture and Information Policy of Ukraine
Agency:
Postmen
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
