Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2024 GOLD
El Principito Edición Zaguates
El Principito se publicó en 1940 cambiando la vida de millones de personas del mundo. Esta idea cuenta cómo cambiando tan solo 2 palabras del texto original, cambiamos la vida de los perros abandonados que viven en las calles de Costa Rica. El Principito Edición Zaguate logró ser un bestseller, pero más importante, logró que perros que antes eran ignorados se convirtieran en el centro de la conversación, protagonistas de obras de teatro e incluso llegaran a las escuelas. Hoy los costarricenses cambiaran su percepción aumentando las adopciones de zaguates.
Brand:
Territorio de Zaguates
Client:
Territorio de Zaguates Costa Rica
Agency:
Garnier BBDO
Language:
Spanish
2024 SILVER
A peek into the real Navy
The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. To convert GenZ, the Navy had to shift their perceptions of what it’s like to be a Sailor by fitting more naturally into GenZ’s social feeds and driving behavioral changes to learn more. The Inside the Navy social campaign drove lifts in the attitudinal statement “is a place for someone like me” (+14.6%), social engagements (+795%), searches for “Navy Life” (+30%), visits to Navy.com (+139%), and a +80% YOY lift in leads collected.
Brand:
America's Navy
Client:
US Navy
Agency:
VML
Language:
English
2023 GOLD
Unfair City - Using AI to highjack the news
Against a backdrop of an aging and declining donor base, this case study demonstrates how Dublin Simon Community hijacked the news cycle with a film created with controversial AI technology to drive unprecedented results. We not only delivered on attracting new, younger donors (increased 64%), but also drove amazing increases in donations (monthly revenue grew 259% in a declining donation landscape) as well as increasing overall transactions 135%. In two weeks, this ground-breaking creative initiative generated 12.3 million impressions and €114,000 in earned-media.
Brand:
Dublin Simon Community
Client:
Dublin Simon Community
Agency:
BBDO Dublin
Language:
English
FINALISTS
Teletón 2023
Ponete en mis ojos
Capita for the British Army
The British Army: Bridging a 300+ year-old generational gap.
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
