CLIENT
Dublin Simon Community
Caoimhe O’Connell, Communications & Marketing Manager
Louise Murphy, Senior Marketing Executive
Catherine Kenny , Chief Executive
Aisling Harnmey, Head of Fundraising & Communications
Frances Macken, Senior Communications Executive
AGENCY
Adriano Eliezer, Strategy Director
Vinicius Bustamante, Art Director
Robert Boyle, Head of Art
Ed Leamy, Head of Innovation
Shane O'Brien, Executive Creative Director
Jess Derby, Head of Content & Production
Katie Cunningham, Head of Account Management
Barry O'Sullivan, Digital Project Director
Hannah Lambert, Creative Producer
Ali Kearney, Multimedia Producer
Donal Gauhran, Copywriter
Alex Boucher, Connections Strategist
Paul Fisher, Head of Strategy
Emma Blaney, Senior Account Manager
Eoin Conlon, Creative Director
Diogo Kalil, Director
Diogo Kalil, Executive Producer
Diogo Kalil, Executive Producer
Diogo Kalil, Account Manager
Diogo Kalil, Head of Production
Diogo Kalil, Post Production
Diogo Kalil, AI Illustration
Harte Media
Garrett Harte, Communications Specialist
Catherine Monaghan, PR Specialist
HEYHEYMYMY
Scimitar Sound
Jordan Mullen, Sound Engineer
Alex Derby, Sound Engineer
OMD
Leah Fitzpatrick, Senior Account Manager
SUMMARY
Against a backdrop of an aging and declining donor base, this case study demonstrates how Dublin Simon Community hijacked the news cycle with a film created with controversial AI technology to drive unprecedented results.
We not only delivered on attracting new, younger donors (increased 64%), but also drove amazing increases in donations (monthly revenue grew 259% in a declining donation landscape) as well as increasing overall transactions 135%.
In two weeks, this ground-breaking creative initiative generated 12.3 million impressions and €114,000 in earned-media.
