Capita for the British Army

Robert Fullerton-Batten, Director of Marketing and Communications
Naomi Walter, Chief Marketing Officer
Sally Thomas, Head of Marketing Campaigns

Accenture Song *Lead Agency

Rachael Quarmby, Planning Director
Amy Gilmore, Head of Creative Strategy
Chris Cannell, Business Lead
Barbara Waite, Managing Partner
Adam Kean, ECD
Eden Rodwell, Account Manager
Meigan Brown, Creative Director
Tobias Owen, Creative Director
Jessica Harding , Senior Account Director
Caleb Webster, Strategist
Maja Mcintosh, TV Producer
Rosie Rosewell, TV Producer
Christina Lambrou, Creative Production Director

ESSENCE MEDIACOM *Lead Agency

Dr Barbara Panuzzo, Business Director
Sidney Draper, Senior Associate Director - Planning

OMNIGOV @ Manning Gottlieb OMD

Put simply, the British Army could not achieve its recruitment targets and protect the nation without the use of effective marketing. Amidst escalating global instability, the British Army faced a formidable challenge: to reverse the declining trend in applications, bridge a 300+ year generation gap and recruit 24% more soldiers YOY. ‘You Belong Here’ reclaims traditional and shared values to invite like-minded young people to join the British Army.