Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2022 BRONZE
It's Never You Until It Is
Victorian farmers represent 3% of the workforce, but approximately 30% of all workplace deaths. This incredibly dangerous industry is highly resistant to change with only 39% of Victoria farmers believing that safety is a priority for them. This culture change campaign focusses on the hardest to engage audience – family farmers who believed they were bulletproof and didn’t need to be told what to do. The campaign has started a 5-year culture change within the industry and has seen dramatic changes in how farmers see their role in workplace safety.
Brand:
WorkSafe Victoria
Client:
WorkSafe Victoria
Agency:
HERO Melbourne
Language:
English
2022 BRONZE
150 names of Lesya Ukrainka. How to make a literature classic the top celebrity of the country
"Lesya Ukrainka: 150 Names" cultural project is the first attempt in Ukraine to popularize a classic of Ukrainian literature and celebrate the anniversary in new formats relevant for audiences. The idea of the project is to celebrate the versatility of the writer - her 150 names, not 150 years. To attract as many audiences as possible, a mix of online and offline instruments was used, which made Lesya Ukrainka a celebrity №1 in Ukraine, and the project "Lesya Ukrainka: 150 Names" - the main cultural project of the year.
Brand:
150 NAMES OF LESYA UKRAINKA
Client:
Ministry of Culture and Information Policy of Ukraine
Agency:
Postmen
Language:
English
2022 BRONZE
Bulgaria is your right
Before the elections in 2021 everything was against the voting right of Bulgarians abroad – authorities restricted the polling sections in non-EU countries, public opinion in their motherland was driven by hate speech, severe anti-pandemic measures. „Bulgaria is your right” became an inspiration, exchanged actively between people - sharing, downloading or creating their own posters. Bulgarian shops and restaurants became worldwide media channels. Without spending a single coin the campaign circled the globe, broke a 20 years old electoral record and forced the new parliament to change a shameful law.
Brand:
Bulgarian Elections 2021
Client:
Bulgarians in USA
Agency:
The Smarts
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
