Government, Institutional & Recruitment
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, educational institutions/organizations, armed forces marketing communications. Includes political messages and special interest/trad
The passing of North Carolina’s House Bill 2 (aka the “Bathroom Bill”) threatened our state’s reputation and the livelihood of its citizens. Our multi-tiered effort kept the bill’s negative consequences top of mind and turned the tide of public opinion. We drove over half a billion earned media impressions in the fight against what became the single biggest issue that helped make Pat McCrory the first sitting governor in North Carolina’s history — Democrat or Republican — to be ousted on Election Day.
Brand: Equality NC
Client: Equality NC
U.S. Air Force
Air Force Special Operations are grossly outspent and out-hyped by the Army Rangers and Navy SEALS. Few of the most elite prospects know an opportunity in the Air Force exists. To meet the needs of the nation, we had to increase awareness of Air Force Special Operations and challenge hard-to-reach prospects to see if they have what it takes. An immersive, integrated campaign, “We Need People Who Can Do This” put potential recruits in the middle of the action and drove a 203% increase in new Air Force Special Operators.
Brand: U.S. Air Force
Client: U.S. Air Force
Belgium. Uniquely Phenomenal
Belgium.Uniquely Phenomenal is a multi-channel campaign which played off Belgians’ uniquely quirky attitude of Belgitude. The light-hearted campaign gave tourists in eight targeted European markets strong reasons to visit the country in an engaging way. This campaign played a highly effective role in growing visits from 8 target markets to Belgium by 8% in 2017 after a disastrous 9.2% decline in 2016._x000D_ The campaign reached 171m potential visitors online, in social media, through PR and OOH and delivered an ROMI of €23,84 for every €1 spent._x000D_
Client: FPS Chancellery of the Prime Minister
Agency: Ogilvy & Social.Lab Belgium