Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2021 BRONZE

Your Career is in Your Hands Campaign

Technical and vocational education and training (TVET) programs are a mainstay of successful economies around the world, in Jordan however, there is a negative perception around it, viewed as plan for dropouts or a plan B for those with low academic achievements. Our objective was to develop a campaign that negates this perception through educating the target about the benefits of TVET and the career opportunities it presents. The campaign resulted in 5% increase in consideration and was able to obtain 49% more registrations in 2019 vs 2018.

Brand: UK Cabinet Office & Ministry of Labor
Client: UK Cabinet Office
Agency: Wunderman Thompson / JWT / Amman
Language: English

2021 GLOBAL GRAND CONTENDER

Relay of Life: A Team of One

It’s a relay of life: A 16-years-old organ donor’s basketball dream to be fulfilled, not only by 7 organ recipients, but Chinese society at large.

Brand: Tencent Foundation
Client: Tencent
Agency: Tencent
Language: English

2020 GOLD

The "Mensus"

THE RESEARCH PROJECT THAT BECAME A CAMPAIGN. In 2017, Movember created their boldest campaign yet. A single letter – yes, just one – raised $1.7m, won an Effie Gold, and saved lives. The next one was even more innovative. We took the research project for Movember’s new campaign and made it into the campaign! The results: 36%YOY growth in “mo”s and a new record $2.4m in donations - 40% up on the previous award-winner. All with a media budget of $0.00. The “Mensus” is now Movember’s most effective campaign ever.

Brand: Movember
Client: Movember
Agency: BC&F Dentsu
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.