Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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2021 BRONZE
Your Career is in Your Hands Campaign
Technical and vocational education and training (TVET) programs are a mainstay of successful economies around the world, in Jordan however, there is a negative perception around it, viewed as plan for dropouts or a plan B for those with low academic achievements. Our objective was to develop a campaign that negates this perception through educating the target about the benefits of TVET and the career opportunities it presents. The campaign resulted in 5% increase in consideration and was able to obtain 49% more registrations in 2019 vs 2018.
Brand:
UK Cabinet Office & Ministry of Labor
Client:
UK Cabinet Office
Agency:
Wunderman Thompson / JWT / Amman
Language:
English
2021 GLOBAL GRAND CONTENDER
2020 GOLD
The "Mensus"
THE RESEARCH PROJECT THAT BECAME A CAMPAIGN. In 2017, Movember created their boldest campaign yet. A single letter – yes, just one – raised $1.7m, won an Effie Gold, and saved lives. The next one was even more innovative. We took the research project for Movember’s new campaign and made it into the campaign! The results: 36%YOY growth in “mo”s and a new record $2.4m in donations - 40% up on the previous award-winner. All with a media budget of $0.00. The “Mensus” is now Movember’s most effective campaign ever.
Brand:
Movember
Client:
Movember
Agency:
BC&F Dentsu
Language:
English