Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2021 SILVER
Mars Shot
To promote the UAE’s nation brand during the Arab world’s first Mission to Mars, during the COVID-19 pandemic, the UAE Government Media Office, partnered with a global entertainment brand HartBeat Productions and founder, the famous celebrity influencer, Kevin Hart. And leveraged Kevin’s Hart popularity coupled with the power of social media during global lockdowns, inviting the world to share their impossible dreams with the UAE to make them possible. It became the most participated with crowdsourcing campaign in MENA’s history. And it promoted the UAE’s spirit of “impossible is possible”.
Brand:
UAE Government Media Office
Client:
UAE Government Media Office
Agency:
FP7 McCann Dubai
Language:
English
2021 SILVER
We Are The NHS: Then, Now, Always
After years of real-term funding cuts, staff shortages and costly recruitment practices, we narrowed the staff shortfall, delivered unprecedented applications, and built a future-facing NHS recruitment legacy.
We’ve done it in a year where securing the future NHS workforce was fundamental to protecting the nation’s health as Britain faced its greatest threat since World-War-Two with Covid-19.
“Then, now, always” is a rallying call to arms; an intimate, authentic celebration of the million+ staff who tirelessly care for the sick and put their lives on the line.
This is not a story of success. This is a story of survival.
Brand:
NHS England
Client:
NHS England
Agency:
MullenLowe London
Language:
English
2021 BRONZE
Put some respect in your bin
We were asked to produce an informative leaflet to raise awareness among Laval’s citizens about their bad recycling habits. Instead, we did a rap music video that generated over 27 million impressions in just 12 days. We did more than getting people to talk about recycling. We got them to sing about it.
Brand:
City of Laval
Client:
City of Laval
Agency:
Tam-Tam TBWA
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
