Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2020 BRONZE

Choose Your Future – European Elections - European Parliament

This campaign played a significant role in delivering an increase in participation in the 2019 European Elections where, despite a fractious political environment and indicators of disillusion, voting numbers grew for the first time in 40 years and young voter turnout rose 50%. A highly emotional video showing women giving birth on the eve of the elections, demonstrating hope and the ability to choose a better future, reached Europeans citizens via many media channels. Campaign recall was 44% and people who had seen it were more likely to have voted.

Brand: Choose Your Future – European Elections
Client: EU Parliament
Agency: Ogilvy Social.Lab Brussels
Language: English

2019 GOLD

Social Campaign "Thank You"

“It takes 60 minutes for a child with CP to write “Thank You”. It can take you one minute to help by making a donation online”.-this is the main message of the campaign.As a result of implementing the “Thank You” campaign in 2018 we raised 5.4 times more donations than we had during the 2017, exceeding the original KPI by 2.7 times. Total of ₽11.4mm rubles were raised to fund 5 of the foundation’s programs. 1,300 children received assistance from the foundation, 87 of which received special medical treatment

Brand: Charity Foundation "Gift to an Angel"
Client: Charity Foundation Gift to an Angel
Agency: Charity Foundation Gift to an Angel
Language: English, Russian

2019 GOLD

A TEAM OF ONE

This is the worst team in the world, but won the respect of Yao Ming and millions.
Ye Sha, a teenage boy who loved basketball, passed away on April 27 2017 and the organs he donated saved the lives of seven people. About 300,000 Chinese are on waiting lists every year. The organ supply-demand ratio is 1:30.
In order to boost voluntary donations, we found five organ recipients of Ye Sha. We formed a basketball team named after the boy, and brought to life his unrealized dream.
Ye Sha's team sent out a challenge letter to professional basketball teams on the WeChat social network. The message was put on the table of CBA. In the end, they agreed to a friendly match during the WCBA All-Star Game.
 

Brand: Tencent Foundation
Client: Tencent Foundation
Agency: Loong
Language: Mandarin

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.