CLIENT
EU Parliament
Jaume DUCH GUILLOT, Director General
Thibault Lesénécal, Head of Unit
AGENCY
Ogilvy Social.Lab Brussels *Lead Agency
Loredana Polito, Paid Social Director
Theresa Solta, Social Media Strategist
Mateusz Wanat, Data Strategist
Tina Bielawska, Business Director
Quentin Doche, Social Media Strategist
Marie Montant, Senior Account Executive
Isabelle Pin, Social Media Campaign Manager
Louise Marie Letoublon Scherrer, Social Listening Analyst
An VandeVelde, COO
&Co. / NoA
Thomas Hoffman, Creative Director
Rune Petersen, Art Director
Johan Køhler, Copywriter
Trine Aagaard Eisinger, Account Director
Frédéric Planchon, Director
Lone Tvedergaard Bach, Strategic Planner
Aylin Aylin Kanpak, Creative Planner
Emil Towity, Social Media Planner
Eva Rabenhøj, Account Manager
SUMMARY
This campaign played a significant role in delivering an increase in participation in the 2019 European Elections where, despite a fractious political environment and indicators of disillusion, voting numbers grew for the first time in 40 years and young voter turnout rose 50%. A highly emotional video showing women giving birth on the eve of the elections, demonstrating hope and the ability to choose a better future, reached Europeans citizens via many media channels. Campaign recall was 44% and people who had seen it were more likely to have voted.
