Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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2019 SILVER
2019 BRONZE
From deflection to action: the campaign that rallied millions of Australians to help stop violence against women at the start
It's not often that an advertising campaign gets adult Australians to take action – without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.
While Phase One of the Effie-winning campaign Stop it at the Start established this truth, Phase Two tackled the arguably tougher objectives of getting Australians to reconcile their role and respond. This time, in a polarised climate, and on half the spend.
But, it’s early days yet. Because it’ll be another generation before the campaign’s full effect is felt.
Brand:
Department of Social Services (DSS), Australian Federal Government
Client:
Department of Social Services (DSS), Australian Federal Government
Agency:
BMF
Language:
English
2019 BRONZE
Enlightening Mountain
The Internet is not powerful enough to reveal the harsh truth of living in remote mountain areas of china. We made the very first charity-oriented social game in China, allowing the Internet users to see the true stories of the children behind those mountains.
The game was launched and popularized on both WeChat and QQ. Making use of the online payment function of WeChat, the game attracted participants to donate in the game to solve the children’s problems, both virtually and physically.
Brand:
Tencent Foundation
Client:
Tencent Foundation
Agency:
Hylink Guangzhou
Language:
Mandarin
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
