Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2019 BRONZE

The dream on the field concert

The "Art in Action" public welfare project jointly sponsored by Tencent and the Beijing Hefeng Art Foundation hopes to connect urban art education resources with rural schools through sustainable solutions and the power of the Internet, bringing about a breakthrough of "zero" in rural art education. And let the children in the countryside have the chance to show their artistic dreams on the stage.
In this case, We invite 8 singing stars, artists and the editorial team, including Lang Lang and Xu Wei.
Helping a group of ordinary rural children to perform on the national stage
The grand concert was broadcast live to audiences all over the country.
Let the public see the amazing artistic potential of rural children, thus supporting the public welfare plan of artistic action.

Brand: Art in Action
Client: Hefeng Art foundation
Agency: Tencent
Language: Mandarin

2019 BRONZE

We are the NHS

'We are the NHS' was a recruitment campaign for NHS England.The campaign sought to recruit new nurses, inspire ex-nurses to return and compel existing nurses to stay.

Brand: NHS
Client: NHS England
Agency: MullenLowe London
Language: English

2018 GRAND

Made Possible By Melbourne

The University of Melbourne conducts world-changing research but the people of Melbourne didn't know about it because research is typically published in journals. In order to increase research investment, we had to publish this research in a new and interactive way. We turned an entire city into an exhibition by featuring world-changing research re-imagined in 14 traditional outdoor media panels and brought to life with a mobile audio guide. This allowed people to see what has been Made Possible by Melbourne, leading to an increase in research enquiries.

Brand: University of Melbourne
Client: University of Melbourne
Agency: McCann Melbourne
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.