Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

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2018 SILVER

Coitus Interruptus Songs

Brand: Aplafa
Client: Aplafa
Agency: McCann Panamá
Language: Spanish

2018 BRONZE

Have A Wander: Rethinking Regional Victoria For Melbournians

This paper is about recognizing a strength. Between 2005 and 2015, overnight trips from Melbourne to regional Victoria grew 1.9% per year. Convincing Melburnians that they would survive in the regions without access to a deconstructed latte was a challenge. Instead of competing on Melbourne’s terms, we changed the value equation, recognizing that regional Victoria offered one thing Melbourne couldn’t; the luxury of time. ‘Wander Victoria’ gave people permission to slow down, positioning the regions as a place to find time. [Redacted] incremental overnight trips from Melbourne were recorded during the campaign, generating incremental yield equivalent to a [Redacted] ROI.

Brand: Visit Victoria
Client: Victorian Tourism
Agency: Clemenger BBDO
Language: English

2018 BRONZE

Breaking point

We’ve organized the expedition trip to theses remote places to prove that there are no limits except those in our heads.

Brand: Children and Youth Rehabilitation Center for Visual Arts Foto CH
Client: Children and Youth Rehabilitation Center for Visual Arts Foto CH
Agency: EMG
Language: English, Russian