Audience: Our audience was young people with unlimited possibilities but who do not always know how to realize it. They are interested in art, visiting museums and parks, going to the movies and traveling. They are active users of social networks, who read news and shop online. Our project was also targeted at state institutions, which could provide support for FotoCh.  

Objectives: Marketing Objectives were to change the attitude of young audiences to people with special needs and to their own capabilities, to prove to them that there are no limited possibilities and to inspire young people to act on the breaking point of their abilities. The task of the campaign was to increase loyalty to the fund in the local community and to build awareness around FotoCh.  

Type: B2C

Language: English, Russian