Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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2018 BRONZE
Belgium. Uniquely Phenomenal
Belgium.Uniquely Phenomenal is a multi-channel campaign which played off Belgians’ uniquely quirky attitude of Belgitude. The light-hearted campaign gave tourists in eight targeted European markets strong reasons to visit the country in an engaging way. This campaign played a highly effective role in growing visits from 8 target markets to Belgium by 8% in 2017 after a disastrous 9.2% decline in 2016.
The campaign reached 171m potential visitors online, in social media, through PR and OOH and delivered an ROMI of €23,84 for every €1 spent.
Brand:
Belgium
Client:
FPS Chancellery of the Prime Minister
Agency:
Ogilvy & Social.Lab Belgium
Language:
English
2018 BRONZE
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
