Government & Public Service

Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad

2017 GOLD

Apprenticeships: In their own words…

This campaign has driven demand for apprenticeships amongst a population who significantly undervalued them. Through a combination of qualitative research, decision science and powerful creativity, we devised an innovative campaign that inspired highly sceptical young people to do something that they wouldn't previous have considered. The campaign launched at the end of May 2016 and by September 2016 it had driven an additional 93K applications, exceeding the annual target in its first 4 months.

Brand: Apprenticeships
Client: Department for Business, Energy and Industrial Strategy
Agency: FCB Inferno
Language: English

2017 GOLD

Una escuela sustentable

Los niños aprenden haciendo. Nevex quería crear una experiencia para celebrar sus 40 años apoyando a la escuela pública en Uruguay. La idea: abrazando los valores medioambientales de Unilever co-creamos la primera escuela pública sustentable de toda Latinoamérica con Michael Reynolds, pionero de la Bioarquitectura, y dejamos que los estudiantes participaran en la construcción y filmación del proyecto. Se hicieron 15 videos para postear en nevex.com.uy y redes sociales. ¿El resultado? El primer proyecto en América Latina, con la campaña más exitosa de PR de Unilever de Uruguay.

Brand: Nevex
Client: Lever S.A.
Agency: Corporacion JWT
Language: Spanish

2017 SILVER

The campaign that got millions of Australians to help prevent violence in future generations

As Australians, we like to think we live in a peaceful, progressive society. But when it comes to violence against women, the situation is anything but. Each week, one woman is killed by their current or former partner. Despite previous efforts to reduce violence against women, it remains a huge problem. So, this campaign took a different approach, and went back to the very beginning. Stop It At The Start started a national conversation about how all of us – through our attitudes towards disrespect – are perpetuating future violence. As a result, Australians have started to change deeply held attitudes and behaviors in a way that will reduce violence against women in future generations.

Brand: Australian Government - Department of Social Services
Client: Australian Government - Department of Social Services
Agency: BMF
Language: English

FINALISTS

Alcohol. Think Again. One Drink

Republic of Singapore Navy It's not crazy. It's the Navy.

Social Development Bank Shop with Purpose, Empower Productive Families.