Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2018 BRONZE
Solving problems for parents
Foxford is an online supplementary education school which offers a comprehensive approach to teaching and preparing children for exams. How do we explain our novel teaching format to one of the most conservative of categories? Address the parents who urgently try to find the way to prepare their kids for finals, but have no idea what to tackle first and offer them a one-stop-shop solution: Foxford.
Brand:
Online School Foxford
Client:
Online School Foxford
Agency:
Friends Moscow
Language:
English, Russian
2018 BRONZE
Two Minutes of Sweet Content
This online campaign got busy, internet-savvy Singaporeans to take the Diabetes Risk Assessment (DRA). We pandered to their craving for entertaining Internet content to “tease-and-ease” them into taking the test. The content we created was a series of Facebook posts, each a two-minute video of “wasteful entertainment” – from silly brain teasers to inexplicably mesmerising motion. After capturing their attention, we pointed out to them that they could have completed the DRA in the time they wasted, viewing our video. We made the stimulus the message!
Brand:
Health Promotion Board
Client:
Health Promotion Board
Agency:
DDB Group Singapore
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
