Government & Public Service
Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, forces marketing communications. Includes political messages and special interest/trad
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PROGRAM
2019 GOLD
2019 GOLD
Shape Our Tomorrow
Pardon our Hokkien: early childhood education is often colloquially (and crudely!) characterised as “shit work” because of diaper changes, low salary and lack of respect; it isn’t “real” teaching. We therefore set out to reposition early childhood educators from nannies who change diapers, to teachers who change lives. With Shape Our Tomorrow, the sector’s first ever campaign, we shifted perception (at least 16-point lift in being seen as meaningful, challenging and rewarding), made the sector more attractive (70%), and drove a 46% surge in potential applications.
Brand:
Early Childhood Development Agency
Client:
Early Childhood Development Agency
Agency:
Ogilvy Singapore
Language:
English
FINALISTS
Alcohol. Think Again.
One Drink
Republic of Singapore Navy
It's not crazy. It's the Navy.
Social Development Bank
Shop with Purpose, Empower Productive Families.
